Reviving industrial heritage.

Disused factory buildings are important cultural landmarks of industrial heritage that can be found all over Germany. Thanks to the importance placed on preserving this rich heritage, the most important ones are listed as industrial monuments. But many of these valuable former manufacturing sites have fallen into disrepair and are not being put to new use at all.

Klassikprojekt supports its partners in awakening extraordinary properties from their enchanted slumber and giving them a new purpose. We develop utilization concepts tailored to each building and its context, and include spaces for retail, businesses, recreation, arts, and culture.

Every historic property has enormous potential, but also requires strong commitment and special expertise. Together with an interdisciplinary team, Klassikprojekt takes on these complex challenges: We support you from the very beginning of your development project and stay at your side for every step of the journey.

Creating brand destinations.

More and more brands are creating their own spaces in order to provide an authentic experience. New corporate museums and brand destinations continue to be unveiled around the world. These attractive spaces not only let customers experience products and services, but also set a stage for company values and the people who live by them. Visitor surveys show that credibility and the company image benefit greatly from a visit to a brand destination.

Klassikprojekt helps established brands explore unique places and develop them into spaces that guarantee an extraordinary experience. Whether it’s a unique brand museum or an entire complex with a hotel and event venues: We take care of the concept, planning, and stay by your side every step of the way – all the way down to the smallest architectural detail.

Shaping event locations.

Especially in economically strong metropolitan areas, unusual event venues under professional management are in high demand. Special events are becoming more and more important for businesses: As an innovative marketing instrument, they are the key to speaking directly to target groups through unique experiences.

Whether you start with a special idea, an existing location, or any kind of specific need: Klassikprojekt leverages an extensive skill-set to advise investors and communities in designing, creating, and operating profitable event locations. Our full-service approach and many years of experience form the basis for purpose-built, economically viable concepts.

Marketing real estate

The right marketing strategy is a crucial factor in successfully positioning any property. Real estate marketing typically begins with a market study about the property in question, taking into account a suitable target group. Klassikprojekt supports you during every step of the real estate branding process for your unique site. This process can take a significant amount of time, but with the right positioning, short-term successes can be achieved early on. Against this background, real estate marketing should be taken into account right from the planning stage for any property. We’re happy to help you!

Developing automotive concepts.

The European classic car market is rapidly growing. In Germany alone, it generates more than € 5 billion of turnover per year, and 4.9 million Germans own a classic or modern classic car. This goes to show that the target group of classic car enthusiasts is not only large, but also quite affluent. Klassikprojekt has taken on the challenge of identifying and serving the needs of this target group: We set stages for classic cars, design highly functional classic car service centers, create unique venues for classic car events, and plan events and platforms surrounding the classic car market.

Attracting automotive target groups.

A classic car is more than just a “piece of technological heritage” – it is a means of expressing one’s lifestyle. This holds true for everyone who loves to tinker with modern classics, drive rallyes, or collect rare pre-war models.

Owners of historic vehicles and other classic car enthusiasts in general tend to make excellent customers.

Klassikprojekt helps you win this attractive target group for your business. We open the doors to the “automotive lifestyle” and provide exclusive insights into the target group, while unlocking excellent market opportunities through efficient target group marketing. Classic cars benefit from a strong image of individuality, style, and credibility. Marketing and communication activities based on the “automotive lifestyle” let you leverage these properties for your business.