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Automotive experience center | Ruhr

In the Ruhr valley, a new 60,000 m2 world of motoring experience is being created. The old mining structures around the historic winding tower are currently undergoing extensive renovations. True antiques and modern classics, rare automotive gems and modern luxury cars, even motorcycles – all kinds of extraordinary vehicles will find a home here. In addition, there are mechanics, service retailers, shops, hotels, restaurants, and several event locations.


Our task

Consulting, planning, and implementing a combination of a listed industrial heritage landmark and visitor center, conducting a “Ruhr area” feasibility study, evaluating the classic car/event/restaurant market, conducting a market study on hotel business, economic analysis, developing a building utilization plan and dividing up retail spaces, managing business operations, negotiating and concluding contracts with hotel operators.


Bild 1 | Tourismus Verband Ruhr