In Wetzlar, visitors can experience the brand legend of a technology center first-hand. Afficionados and interested guests from around the world are invited to this truly amazing park, which offers fascinating insights – open to all, no reservations required. Exclusive exhibitions, talks, and signing events are on the event calendar. The conference and event area, a store, and the factory restaurant and café round off the experience. A new museum will complete the unique quality of this brand destination. 

Our task

Consulting and bringing in ideas for the brand experience, developing and creating a visitor concept, analysis and consulting about museum topics including visitor guidance, ticketing, opening hours, pricing, and guided tours, target group analysis, marketing concept for conference and event areas, identifying hotel and event area synergies.