A motoring center in Fechenheim, a part of Frankfurt, combines several dealerships and specialized workshops for historic automobiles into an important hub in Germany’s classic car scene. The historic 16,000 m² industrial site is also in high demand as an event venue for conferences, parties, and car club meetings.
Our task
Consulting, design, and implementation of a new utilization concept for a listed property: Creating a viable operation concept, conducting a market analysis (including visits to all classic car centers), profitability analysis, building a business case, setting up the event, catering, and classic car sales divisions.